What We Collect, and Why.

What We Collect

When you fill in the form on our website, we collect what you type in: your name, business name, email, phone number and, if you choose to share them, your industry, weekly call volume and message. What we collect when you try Clara on Start for free, and when you start a free trial, is under Building Your Clara on Start for Free and Your Free Trial.

Alongside a form submission we store which page and campaign link it came from, your browser's user agent, and a one-way, salted hash of your IP address, which we use to stop the form from being spammed.

Unless you're visiting from the EU, the EEA, the UK or Switzerland, or your browser sends a Global Privacy Control signal, we also keep a record of your visit for up to 90 days: the ad or link that brought you, Meta's click and browser IDs, Mixpanel's ID for your browser if Mixpanel runs for you, your IP address and browser, and the city, state and ZIP code your IP address points to. We use it to measure our ads, as described under Cookies and Tracking.

We also use Mixpanel to see how people use this website, as described under Cookies and Tracking.

How We Use It

We use your details to contact you about setting up Clara for your business, to run and bill your Clara if you start a free trial, to measure our advertising, and to see how people use this website so we can improve it. We don't sell your information. We share it only with the service providers that help us run this site and our calls (hosting, database, analytics, email, payments, business search, email verification, calendar, meeting recording, AI, voice, phone numbers and text messaging) and, to measure our ads, with Meta.

Calling Clara

When you call Clara, the call is handled by ElevenLabs, our voice AI provider, and the AI model providers ElevenLabs uses to understand and answer you. The call is recorded and transcribed, and they may process it to provide their services. We keep the transcript, a short summary, the number you called from and the number you dialed, so we can check and improve how Clara handles calls. After each call, AI also notes who you seem to be calling as, for example a business owner, their staff or a customer, which we use to measure our ads. If you ask Clara to have the team follow up, we use the details you give her to contact you about ClaraPicksUp. Please don't share sensitive personal information on a call with Clara.

Tapping Call now on one of our video ads dials a number of its own, so we can tell which ad led to your call. It reaches the same Clara.

Building Your Clara on Start for Free

On Start for free you can hear a version of Clara built for your business before you talk to us. When you give us your website, our program reads its public pages and Anthropic's AI model writes what Clara learned from them, like your services, hours and the questions customers ask. Without a website, she works from the business name and the line about your business you give us. We keep what she learned with our record of you, along with your answers to our questions, the changes and notes you make, and your email if you start a free trial (see Your Free Trial).

Clara runs on ElevenLabs, our voice AI provider. When you talk to her, by voice or by typing, the conversation goes through ElevenLabs and the AI model providers it uses, and it's recorded and transcribed like a call to Clara (see Calling Clara). Please don't share sensitive personal information with her.

A cookie keeps your place on Start for free for 90 days, so you can come back to your Clara in the same browser. The page needs it to work, so it's set for everyone, and it holds only a random code. To limit how many Claras one address can build, we keep a one-way, salted hash of your IP address, along with your browser's user agent and, if we keep a record of your visit, the page and campaign link that brought you.

If Mixpanel records your visit (see Cookies and Tracking), the recording of Start for free includes what you say or type to Clara, since the page shows your conversation as text, and what she learned about your business.

Your Free Trial

When you start a free trial on Start for free, you give us your email address and agree to our Client Agreement. We keep a record that you agreed: which version, when, the email you gave, your browser's user agent and a one-way, salted hash of your IP address. The version, the hash and your browser's user agent also go with your checkout at Stripe, so the record can be made from there. Your email is where we send your dashboard link and how we reach you about your Clara and her plan. When your trial starts, we tell Meta, with your email hashed first, as we do for a sign-up (see Cookies and Tracking).

You enter your card on the checkout page of Stripe, our payment provider, which handles what you type there under its own privacy policy. Stripe keeps your card and charges it for your plan, and we never see or store the card's number. From Stripe we keep the IDs of your customer record and subscription, when your trial ends, whether your plan is running, and the card's fingerprint: a code Stripe gives each card that tells us when the same card comes back, without showing us its number. We use it, with the email and website you gave us, so each card and each business gets one trial's free minutes. For that alone, we keep a one-way hash of the fingerprint, your email and your website even after your account is deleted. You can update your card or cancel on your dashboard.

To answer your calls, we buy a phone number for your Clara from Twilio, our phone provider, on our own account. Either you forward your own business number to it, and we pick it near your business, or you pick a new number by area code. We suggest an area code from your business's phone number when we know it. The number stays ours, and calls to it are answered by Clara and handled as described under Businesses That Use Clara.

We count your Clara's call time, to keep your trial within its free minutes and, once your plan starts, to bill it (see the Client Agreement). While she's paused, because the trial's free minutes are used up, a payment didn't go through or your plan has ended, callers to her number hear a short message that nobody can take their call right now. Clara doesn't answer those calls, and they aren't recorded. When your plan ends, we keep her number for 14 days and then give it back to Twilio, which may give it to someone else, so turn off any forwarding to it before then.

We email you through our email provider at the address you gave: your dashboard link when you start, a reminder before your trial ends, a note if your Clara uses up the trial's free minutes, and your dashboard link again whenever you ask for it on our website. Anyone with your dashboard link can see your calls, so keep it to your team. When you ask for the link again, we use the email you type only to look for your account and send the link there, and the page answers the same way whether or not we find one.

Forms on Facebook and Instagram

Some of our ads open a form on Facebook or Instagram that asks for your name, email and phone number. Meta passes what you send to us, along with the ad you came from. When you send it, Clara, our AI receptionist, calls you at that number shortly after to set up your demo, and tries again a couple of times if you don't pick up. Those calls are handled and recorded like calls to Clara, as described above.

To help Meta show these ads to people likely to be interested, we tell Meta, by the ID it gave your form, when you've talked with Clara, booked a demo and signed up. Ask Clara not to call again, or tell us, and she won't.

Demo Calls With Our Team

When you have a demo call with our team on Google Meet or another video platform, a notetaker from Recall.ai joins it as a participant called ClaraPicksUp Notetaker. It records the call's video and audio and transcribes it as we talk. During the call, Anthropic's AI model reads the transcript to point out your questions and suggest answers to our team, and afterwards it writes a summary of the call.

The notetaker also notes who joined the call and when, which is how we tell whether the demo took place.

We keep the recording, transcript and summary to follow up with you and to improve our demos, and we note whether the demo took place, from the notetaker or by hand, to measure our ads and to follow up if you missed it. If you'd rather not be recorded, tell us at the start of the call and we'll take the notetaker out.

Before a demo we email you reminders. If you book a demo and don't make it, Clara, our AI receptionist, may call the number you booked with to find you a new time, usually Monday to Saturday between 9 AM and 7 PM your time, or at a time you ask her to call back, for up to 30 days, and we may email you about it too. These calls are recorded and transcribed like other calls with Clara.

Our calls and emails about a missed demo stop as soon as you book a new time, and you'll get reminders for the new one. To stop our follow-up calls and emails altogether, tell Clara on the call, use the unsubscribe link in any of our emails, or use the button on your demo page. Any of these stops both. Cal.com's own calendar emails are separate, and text reminders have their own STOP (see Text Messages).

Your Demo Page and Guide

When you book a demo, we make you a private page with your demo's time, its video call link from 15 minutes before the start and, when we have one, a short video about the call. Anyone with the page's address can open it, so keep it to yourself. When you open it or your front desk guide, play the video and how far you watch it, see the calendar for a new time, go to move or cancel your demo, add it to your calendar, download your guide or add your website, we note what you did and when, so our team knows you've seen it. We don't keep your IP address or browser details for this, Mixpanel and the Meta Pixel don't run on these pages, and they aren't recorded.

If you give us your website, or we find it from your email address, we read its public pages, and Anthropic's AI model writes your front desk guide from them. We keep the guide with our record of you. Anyone with the guide's address can open it, so share it with your team as you like.

Businesses That Use Clara

Clara also answers the phone for businesses that use ClaraPicksUp. When you call one of them, the call is answered by Clara, recorded and transcribed, and handled on that business's behalf by ElevenLabs, the AI model providers it uses, and Twilio, which provides the phone line. The business decides how your information is used, so ask them about it. We use it only to run Clara for them.

When a business sets Clara up, with our team or by itself, we keep what it tells us about itself on its private dashboard with us, to train and run its Clara. The business can play back its calls, and read their transcripts and summaries, on that dashboard. If the business asks for them, we also email it about each call through our email provider: the caller's name and number, why they called, Clara's summary, the answers she took down and any appointment she booked, with a link to the call on its dashboard.

On that dashboard the business can also get help from Clara, by voice or by typing, and write to our team. Those conversations run on ElevenLabs and its AI model providers, like calls with Clara, and our team can read them and join them. We keep them, and every request to our team, with the business's dashboard so we can help, and we email our replies to the business's contact through our email provider.

Emails and Calls to Businesses

We email businesses we think could use Clara. We find them on Google Maps and on their own websites, through our search provider: the business's name, address, phone number and website, and the email addresses and phone numbers it lists publicly. The program that reads those websites follows robots.txt, reads only a few pages of each site, and leaves alone any site that asks not to be sent unsolicited email.

Before we email an address, our email verification provider checks that it exists. The emails go out through our email sending provider, from domains we own for this purpose that forward to this website, and each one has our postal address and a way to opt out. We don't track whether they're opened or clicked. When a campaign uses it, Anthropic's AI model writes the first line of the email from the title and description on the business's own website.

If you reply, we keep the conversation, and if you're interested we add you as a lead. If you book a demo through the link in an email, we note that the visit came from the email. If an email gives a number and you call it, the call is handled like any call to Clara (see Calling Clara), and we note that it came from an email.

To stop these emails, reply "stop" to any of them, or ask through the form on our website. We add your address, or your whole domain if you ask, to a list we never email, and we keep that list so it stays that way.

We also call some of these businesses, at the number on their Google listing or their website. Clara, our AI, makes the calls: at the start she says she's an AI calling from ClaraPicksUp and that the call is recorded. The call is recorded and transcribed, and handled by ElevenLabs, the AI model providers it uses, and Twilio, which provides the phone line. For the call, Clara is given what we know about the business: its name, town and website, how its website describes it, its Google rating, and whether we've emailed it. If nobody picks up, she may leave a short voicemail. We keep the recording, the transcript, a summary and what was said about a good time to call back with the business's record, to follow up and to know when to stop. If you book a demo on one of these calls, you become a lead like anyone who books one.

To stop these calls, tell Clara on the call, or ask through the form on our website. We won't call that business again, and we stop our emails to it too. If you answer one of our emails, Clara doesn't call. If you call back the number Clara called from, Clara answers, and the call is handled like any call to Clara (see Calling Clara).

Text Messages

When you book a demo with us, by phone, by text or on our booking page, we text a confirmation and reminders to the phone number you give for meeting reminders: usually three messages per booking. You can also text Clara at the same number, and she'll reply. Texts are sent from ClaraPicksUp's number through our messaging provider.

If you get in touch with us, by calling or texting Clara or through our website, we may also send you a few follow-up texts and emails about setting up Clara. Every follow-up email has an unsubscribe link.

Message and data rates may apply. Reply STOP to stop receiving texts, or HELP for help. Our Text Message Terms, at clarapicksup.com/text-terms, have the details.

We only use your number to talk to you about Clara and, hashed first so it's never sent in readable form, to measure our ads (see Cookies and Tracking). We never sell, rent or share mobile numbers with third parties or affiliates for marketing or promotional purposes, and we never share your text opt-in or consent with anyone. The service providers that help us run our calls, texts and bookings handle your number only to provide those services.

Cookies and Tracking

We use the Meta Pixel and Meta's Conversions API to see which of our ads on Facebook and Instagram lead to calls, demo bookings, free trials and sign-ups, and to help Meta show our ads to people likely to be interested. The Pixel sets cookies in your browser and tells Meta which pages you visit here. When you type your name, email address or phone number into a form on this site, the Pixel also sends them to Meta, hashed in your browser first.

When you send our form, call Clara, book a demo, start a free trial or sign up, we tell Meta, along with your email address, phone number, name, country, and the city, state and ZIP code your IP address points to, all hashed first so they're never sent in readable form, and for a sign-up the amount paid, and for a free trial or a sign-up our payment provider's ID for the subscription. Meta uses these to match what happened to a Facebook or Instagram account and to the ad it saw. Calls and bookings with Clara from a US phone number are reported this way even if you never visited the site.

Visitors from the EU, the EEA, the UK and Switzerland, and anyone whose browser sends a Global Privacy Control signal, aren't tracked for ads: the Pixel doesn't load, and we don't keep a record of the visit or report it to Meta. You can also manage the ads Meta shows you in your Facebook or Instagram ad settings.

We also use Mixpanel to see how people use this website: which pages they open, when they send our form or book a demo, the steps they take on Start for free, and the ad or link that brought them, along with their browser, device and approximate location. Mixpanel keeps a random ID in your browser's storage to tell visits apart, and it processes this for us in the United States.

When you send our form, or start building your Clara on Start for free, we link your visits to our record of you using only its ID number, with the industry and weekly call volume you chose. Mixpanel's events and profiles never include your name, email address, phone number or message.

Mixpanel also records your visits so we can play them back: what our pages showed you, where you scrolled, clicked and tapped, and what you typed, apart from email and phone fields, which it always hides. A recording can show your name, business and email where a page shows them back to you, and on Start for free what you say or type to Clara. The Cal.com calendar on our booking page or on your demo page, Stripe's checkout page and a client's dashboard aren't recorded.

We match each recording to our record of you once you send our form, start building your Clara on Start for free or open your booking link, so we can see your visit next to your form, calls and demo. Mixpanel keeps recordings for 30 days, and we delete our link to each one then too.

In the EU, the EEA, the UK and Switzerland, Mixpanel only runs if you allow it in the banner we show you. It never sends anything from a browser with Global Privacy Control or Do Not Track turned on.

Our servers also tell Mixpanel about calls to Clara, demos booked with Clara, on Cal.com's page or on your demo page, free trials started on Start for free, sign-ups and monthly payments: when they happened, how long a call lasted, which of our numbers was called, our voice provider's rating of the call and whether you asked us to follow up, for a free trial its length, free minutes and prices, and for payments the plan, prices, any free trial and amount paid. These are tied to our record of you by its ID number only. They're sent for the same people as our reports to Meta: a US phone number, or a visit we may track. A free trial started on Start for free, and the payments for its plan, are sent only if Mixpanel may run in your browser when you start the trial. Calls from our clients about their own Clara aren't included.

Your Choices

You can ask us to show you, correct or delete the information we hold about you at any time. Reply to any message you've had from us, or send the form on our website with your request in the message field, and we'll take care of it.

To stop our follow-up calls and emails at any time, tell Clara on a call or use the unsubscribe link in any email. After a missed or cancelled demo, the button on your demo page does it too.

To turn Mixpanel analytics off or back on for your browser, use Analytics choices at the bottom of any page. Turning them off stops any recording, takes Mixpanel's ID off our record of your visit and deletes our links to your recordings. Recordings already made stay in Mixpanel until it deletes them after 30 days.

Changes

If we change this policy, we'll update this page and the date below.